Your personal brand is on the internet, whether you like it or not.
Welcome to the weird and wacky world of 2019. Where pretty much every detail about you can be found online. By anyone. This fact alone keeps a lot of us from sharing anything at all. Which is completely understandable.
But for those of you choosing to take a digital vow of silence … did you consider that there’s another way of viewing this (and one that doesn’t hurt your potential career opportunities in the process!?).
You ALSO have the power to potentially dictate what those online details say, look like and reflect upon the #RealLife version!!
And in a world where 70% of employers use social media to screen candidates during the hiring process, what they find is more crucial than ever.
So I want to help you consider where the best places are for you to SHINE and to build an epic online #PersonalBrand are, including some neat tricks, tips and hacks that I’ve learned myself along the way.
Depending on what your career goals are, some of these will be relevant and some of them won’t! And as a final reminder – your professional online presence should be a transparent look into the 3D version!
1 // Where all the action is: LinkedIn.
First up, if you don’t have a LinkedIn profile yet, then you need to change that ASAP. This is actually my #1 platform that I’d encourage you to be on and actively engaging within.
I cannot stress this enough: it DOES NOT matter that you may not hold a full-time professional job at the moment. Of you are active in your University club or society, volunteer, have a part-time/casual job, are completing an internship … these are ALL things that you can include on your profile.
Potential employers want to see that you are making an effort to be engaged and drive your career journey … rather than just letting it ‘happen’.
Tip: Make an effort to leave a comment on connection’s posts (and they will usually return the favour), follow Company pages of who you are genuinely interested in (anyone can see which groups/pages you follow) and at the end of a successful internship/volunteer position, as your Manager for a recommendation on LinkedIn.
2 // Get yourself on the ‘gram.
Ask anyone in the office and they’ll tell you what a huge fan of Instagram I am!!! And I’ve experienced first-hand the epic role it plays in helping to build your personal brand!!
You can literally create an Instagram to showcase anything. Have you created your own industry podcast channel? Have you got a mini side hustle going writing for a food blog? Are you an avid industry events attendee?
By shining a light on your activities, it helps build a strong image of professional ‘you’. Plus, if you would one day like to work in Marketing, what better opportunity is there to hone in on (or show off) your skills, then by using yourself as the test subject!?
Hack: It’s up to you wether you separate your business Instagram to your personal account. I’ve seen it done both ways, and I personally have separated the two (because it makes more sense).
Having a succinct distinction between the two definitely makes it clearer to any potential employee where they should be paying attention, you’ll be less stressed about each post and who might see it + you have the ability to make your personal account private!
3 // Turn yourself into a .com.au
That’s right you heard me. Build your own website! For those of you who might blog creatively, are a photographer, have a side hustle etc. you probably already have one!
If you don’t do any of the above, and you don’t have a website already, that’s A-Okay. Essentially, a website can give you a professional digital presence to appear in search results AHEAD of anything that’s potentially distracting!
Plus, you can include more information about yourself than a LinkedIn profile.
Some ideas to include on your website: Your CV, career goals, story on your career journey so far, photos showcasing your engagement at university/industry events and links to any of your relevant and appropriate social channels.
Trick: It doesn’t have to be super fancy or complicated, and you don’t need to be updating it every day! This is simply so you can satisfy the curiosity of a potential employer with some good ole’ fashion self-marketing.